The Success Story Of BoAt: Fifth Latest Wearable Brand In The World

 


It is quite rare that you see an Indian company on the list of top global wearable brands. According to an IDC report, the boAt company has successfully made it to the list of top five global wearables. Despite the company focusing mainly on the Indian Markets, it has profited by a huge margin post the COVID-19 pandemic. The success story of boAt has indeed proved to be inspiring. Founded in 2015, the boAt company’s sole aim is to be a lifestyle brand.

The Exclusive Catalogue of boAt Company

boat company

At present, there are several brands that manufacture music devices. The main issue was the devices were not cost-effective. This is where the boAt company stepped in and revolutionized the industry. It offers a wide array of services such as headphones, earphones, speakers, travel chargers & premium cables. The company also designs audio-focused electronic appliances like wireless speakers, earbuds (Airdopes), wired headphones, home audio equipment, and a few varieties of mobile phone accessories. This India based startup has managed to attract customers with its trendy and pocket-friendly products.

The journey of a small Indian startup turning into a massive company is extremely fascinating. Let us go ahead and know all about the boAt company and the minds behind the startup.

boat company

The Inspiration Behind the Startup

The founders—Sameer Mehta and Aman Gupta wanted to create a lifestyle brand that would deal with fashionable audio concentrated electronics. The boAt company started as a cable manufacturer and seller and now has expanded its empire. The sole aim of boAt company was to provide affordable, durable, and more importantly, ‘fashionable’ audio products and accessories to millennials. They came together and laid the foundation of the company in the year 2016.

boat company

‘Plug into Nirvana’ is the tagline of the boat company. Nirvana means attaining complete peace and freedom. The founders thought of this as the tagline because perfect music allows the users to connect themselves with their souls. It also helps in creating a boundary between themselves and the living world.

Growth of the Company

The growth of the boat company is mainly driven by its distribution partnerships. Initially, the company was selling its products and devices on Amazon, Flipkart, Myntra, and Jabong. However, recently the company started its retailing at several Croma outlets and on the official website. The good performance of the products has helped boAt in achieving the desired growth.

Besides, the celebrities and the cricketers of India have has helmed the company. The company is steadily growing and extending its services to millions of ‘boAtheads’. boAtheads is a term the company uses for all its consumers and brand ambassadors. It has been only five years since the inception of the boAt company, and yet the company stands high with more than 800,000 happy customers.

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